Three Essential Elements for a Tourism Marketing Plan

Vacation Monetization What are the keys to a solid, fool-proof tourism marketing plan? Well it starts with understanding the industry as a whole. It’s no secret that tourism has long been the lifeblood for the West Coast of British Columbia. For instance, Vancouver Island’s natural beauty and outdoor adventures attracts nearly 10 million visitors per… Read more »


Everything You Need to Know About IGTV

Ah, Instagram. The new wave of social media that’s proven a Millennial stomping ground and an essential tool for scaling your business. It was all curated feeds and bite-sized stories until IGTV landed in 2018, but some of us still don’t get it: How is IGTV any different than Instagram Stories? We feel you. And… Read more »


The Six Things You Must Know About GDPR

How to be compliant with the new regulations Just over a year ago, the European Union announced the General Data Protection Regulation—also known as the GDPR. It’s fast become a buzz word, but so many of us still don’t get what the buzz is all about. What is it? How does it affect you? Are… Read more »

Brand Image

Why Your Brand Image Matters

So, why does your brand image matter? And how the heck to start managing it Here’s the thing: Whatever you’re offering—a product or service, locally made macramé or global McDonald’s franchises—you’re in the business of public relations whether you like it or not. Because, when it comes to business, your brand image is your public… Read more »

Google My Business

Google My Business: Everything You Need To Know

The ins and outs of creating a Google My Business profile that works Once upon a time, your search engine optimization (SEO) strategy was a safe bet to getting you on the first page of Google’s search results. But the game is changing: Today, features like paid ads, videos, Google My Business profiles and maps… Read more »

Google My Business Listing

Why SEO won’t get you to the top of Google

Here’s what you can do to up your rankings instead! Gone are the days when a strong SEO game could get you to the first page—let alone the coveted first position—on Google’s results pages. Now, we’re competing with saturated markets, and contending with evolving features, to get to the top of results. First things first,… Read more »

Social Media Mistakes

The Top 4 Reasons Why Your Social Media Marketing Isn’t Working

We’ll help you understand when you can fix them—and when you can’t. Social media is to the 21st century what the telegraph was to the 19th century: revolutionary. It’s connected the world in a way unprecedented by modern technology. And it’s fun. Memes, GIFs, all the things. More importantly, it’s redefined how we do business.… Read more »

Conversion Rate Optimization

What is Conversion Rate Optimization?

Conversion rate optimization (CRO) It’s jargon you need to know because it’s at the heart of your online sales (if you’re not optimizing your conversion rate, you’re not optimizing your sales). So, let’s break down the lingo. What’s a conversion? You may remember from last month’s post on retargeting, a conversion is when a user… Read more »

Retargeting Ads

Are Retargeting Ads Creepy?

Why you should be retargeting users with ads There’s good news and there’s bad news. The bad news? Across industries, the average landing page conversion rate is 2.35%.[i] The good news? There are strategies to increase that rate. Enter, retargeting. Wait, what is a conversion? A conversion is when a user visits your website and… Read more »