Brand Image

Why Your Brand Image Matters

So, why does your brand image matter? And how the heck to start managing it Here’s the thing: Whatever you’re offering—a product or service, locally made macramé or global McDonald’s franchises—you’re in the business of public relations whether you like it or not. Because, when it comes to business, your brand image is your public… Read more »

Google My Business

Google My Business: Everything You Need To Know

The ins and outs of creating a Google My Business profile that works Once upon a time, your search engine optimization (SEO) strategy was a safe bet to getting you on the first page of Google’s search results. But the game is changing: Today, features like paid ads, videos, Google My Business profiles and maps… Read more »

Google My Business Listing

Why SEO won’t get you to the top of Google

Here’s what you can do to up your rankings instead! Gone are the days when a strong SEO game could get you to the first page—let alone the coveted first position—on Google’s results pages. Now, we’re competing with saturated markets, and contending with evolving features, to get to the top of results. First things first,… Read more »

Social Media Mistakes

The Top 4 Reasons Why Your Social Media Marketing Isn’t Working

We’ll help you understand when you can fix them—and when you can’t. Social media is to the 21st century what the telegraph was to the 19th century: revolutionary. It’s connected the world in a way unprecedented by modern technology. And it’s fun. Memes, GIFs, all the things. More importantly, it’s redefined how we do business.… Read more »

Conversion Rate Optimization

What is Conversion Rate Optimization?

Conversion rate optimization (CRO) It’s jargon you need to know because it’s at the heart of your online sales (if you’re not optimizing your conversion rate, you’re not optimizing your sales). So, let’s break down the lingo. What’s a conversion? You may remember from last month’s post on retargeting, a conversion is when a user… Read more »

Retargeting Ads

Are Retargeting Ads Creepy?

Why you should be retargeting users with ads There’s good news and there’s bad news. The bad news? Across industries, the average landing page conversion rate is 2.35%.[i] The good news? There are strategies to increase that rate. Enter, retargeting. Wait, what is a conversion? A conversion is when a user visits your website and… Read more »

Digital Strategy

Do You Need a Digital Marketing Strategy?

To strategize or not to strategize.   When you need a digital strategy—and how to design it. We get it. Business is busy enough as is. Between SWOT analysis, marketing campaigns and financial reports, do you really need to add another to-do to your list? We’re here to set the record straight—and simplify that list.… Read more »

Eclipse360 This or That Campaign

How a Simple ‘This or That’ Resulted in Relevant, Customized Content

Using the Lure of Contesting and the Technology of Automated Marketing to Develop a Segmented Database Nanaimo, located on beautiful Vancouver Island in British Columbia, Canada provides visitor information year-round to residents of short-haul markets (British Columbia, Alberta, Washington State). Their marketing team aspires to tell the story of this urban and outdoor oasis, located… Read more »

7 Reasons Why You Need a Website

7 Reasons Why You Need a Website

What’s the value of a website? Here’s the thing: It’s the 21st century. We all know we need a website (if you don’t, you really need to keep reading), but we don’t all know why. Before you roll your eyes and click that back button, hear me out: “Because everyone’s online” isn’t an answer. Your… Read more »

Increasing return on investment

Increase your ROI with Digital Marketing

If you are questioning the return-on-investment (ROI) of your digital marketing, it might be time to revisit your digital strategy and channels. The digital landscape is constantly changing and you need to be meeting your customer’s needs at every stage of the path-to-purchase. A case can be made that there is no such thing as… Read more »