Vacation Monetization What are the keys to a solid, fool-proof tourism marketing plan? Well it starts with understanding the industry as a whole. It’s no secret that tourism has long been the lifeblood for the West Coast of British Columbia. For instance, Vancouver Island’s natural beauty and outdoor adventures attracts nearly 10 million visitors per… Read more »
Ah, Instagram. The new wave of social media that’s proven a Millennial stomping ground and an essential tool for scaling your business. It was all curated feeds and bite-sized stories until IGTV landed in 2018, but some of us still don’t get it: How is IGTV any different than Instagram Stories? We feel you. And… Read more »
How to be compliant with the new regulations Just over a year ago, the European Union announced the General Data Protection Regulation—also known as the GDPR. It’s fast become a buzz word, but so many of us still don’t get what the buzz is all about. What is it? How does it affect you? Are… Read more »
Your logo is essential to your brand image and here’s how to make sure it’s actually well executed! In a day and age when logos are virtually a dime a dozen thanks to commoditized sites (ahem, not naming any names), it’s important now more than ever to understand why a logo is essential to your… Read more »
So, why does your brand image matter? And how the heck to start managing it Here’s the thing: Whatever you’re offering—a product or service, locally made macramé or global McDonald’s franchises—you’re in the business of public relations whether you like it or not. Because, when it comes to business, your brand image is your public… Read more »
The ins and outs of creating a Google My Business profile that works Once upon a time, your search engine optimization (SEO) strategy was a safe bet to getting you on the first page of Google’s search results. But the game is changing: Today, features like paid ads, videos, Google My Business profiles and maps… Read more »
Here’s what you can do to up your rankings instead! Gone are the days when a strong SEO game could get you to the first page—let alone the coveted first position—on Google’s results pages. Now, we’re competing with saturated markets, and contending with evolving features, to get to the top of results. First things first,… Read more »
We’ll help you understand when you can fix them—and when you can’t. Social media is to the 21st century what the telegraph was to the 19th century: revolutionary. It’s connected the world in a way unprecedented by modern technology. And it’s fun. Memes, GIFs, all the things. More importantly, it’s redefined how we do business.… Read more »
Conversion rate optimization (CRO) It’s jargon you need to know because it’s at the heart of your online sales (if you’re not optimizing your conversion rate, you’re not optimizing your sales). So, let’s break down the lingo. What’s a conversion? You may remember from last month’s post on retargeting, a conversion is when a user… Read more »
Why you should be retargeting users with ads There’s good news and there’s bad news. The bad news? Across industries, the average landing page conversion rate is 2.35%.[i] The good news? There are strategies to increase that rate. Enter, retargeting. Wait, what is a conversion? A conversion is when a user visits your website and… Read more »
Hello, Eclipse360 community! 👋 We`re thrilled to announce that Mitchell has joined our incredible team at Eclipse360 as our new Social Media Specialist! 🎉 Allow us to introduce Mitchell. He’s a recent graduate from Camosun`s Marketing program, equipped with a diverse skillset and a passion for all things digital. 💼
When Mitchell isn`t crafting captivating social media strategies, you can find him strumming away on his beloved guitar 🎸 or embracing his love for languages by practicing Français. He also focuses on staying highly active. Whether it`s a scenic hike or a sweaty workout, Mitchell is all about keeping his mind and body in top form. 🏋️♀️
But it doesn`t stop there! Mitchell has a wealth of experience successfully driving engagement and growth, creating impactful content and ensuring exceptional customer support. He’s even worked as a graphic designer for a non-profit organization, where he used his creative expertise to amplify their mission and bring smiles to underprivileged children in Mali. 🌍✨
We`re beyond excited to have Mitchell bring his expertise and creative flair to Eclipse360`s social media platforms. Get ready for captivating content, engaging campaigns, and a sprinkle of his personal passions thrown into the mix! 🌟 Let`s embark on this digital adventure together and make some serious waves in the world of social media. Stay tuned for more exciting updates!
Embracing the Past, Shaping the Future: Celebrating Asian Heritage 🌸
Asian Heritage Month recognizes and honours the profound journey of Asian Canadians, highlighting their countless contributions that have strengthened Canada’s cultural, social, political, and economic fabric. It also presents an opportunity for all Canadians to deepen their understanding and appreciation of the diverse cultures, traditions, and histories of Asian Canadians. 🤝
Join the Victoria Chinatown Museum Society (VCMS), as they host their second annual event, Awakening Chinatown 2023, on May 28, 2023, in Victoria`s historic Chinatown. To further connect, don`t miss their free webinar series. Join us in celebrating Asian Heritage Month by registering at the link below! 🏮✨
🔗Please check out our Linktree in the bio for more information.
Let`s stand together, honor diversity, and celebrate the profound contributions of Asian Canadians throughout May and beyond. 🌸🙌
#AsianHeritageMonth #AwakeningChinatown2023 #CelebrateDiversity
Eclipe360 attended the first ever @socialpacificca! This conference featured the latest insights and strategies for digital marketing. So what were the major takeaways???
1. ROBOTS - the general consensus is that AI will feature a tool to augment workflows and jump start content creation.
2. The party is first - first party data will be key for campaign optimization and attribution. Using API scripts will be the trend moving forward.
3. The kids aren’t alright - with mom and dad’s social media platforms that is. The shift has happened. Gen Z is moving away from the established players to more innovative and fun apps and websites.
We are excited to put what we learned into practice and share our learnings with clients!
#socialpacific #yvr #digitalmarketing
We`re happy to announce that, just in time for Spring, our friend`s at Dew are launching Dew 2.0! ☀️🌱
As the seasons change from winter to spring, so too does the Dew website. they`ve tilled their website soil, planted new seeds and pages, and are ready to show you the fruits of their labour!
Head on over to the new and improved getdew.ca to get custom lawn products delivered right to your door.
#webdesign #lawncare #getdew #safelawncare #agencywork
Women. They’re all around us. We’re so proud to have these strong women working together at Eclipse360. These women come in every day, manage our projects, have team singalongs, sushi lunches, and change our clients` lives.
We are so happy to have this group of women on our side, everyday hustling. Happy International Women’s Day! #internationalwomensday #yyj #yyjbusiness #agencylife
🚪🌲🛶 The Eclipse team recently partnered with @cityoflangford and @riptidestudios on the Places Unknown Campaign. Highlighting all the incredible activities and adventures Langford has to offer, the Places Unknown Campaign followed a series of doors placed throughout the community (real doors!). Find yourself canoeing across serene lakes, biking on exhilarating trails, exploring ancient paths, and shopping and dining at a variety of locally owned shops and restaurants. Which door will you open? Check out the stunning imagery and website here: https://langford.ca/visitors/places-unknown/ #langford #adagency #placesunknown
🏝☀️🐚 Our VP Jason has been living it up in the Dominican Republic on a much deserved vacation. And lucky for the Eclipse360 team, he turned the last half of his vacation into a team bonding retreat. The ENTIRE team joined him today in the DR for a little R&R. We`ll be answering our emails a little less frequently as we soak up the sun and build sandcastles. Swipe to enjoy our group selfie, taken together today on the beach, in the Caribbean! Happy Friday everyone.
#vacation #adagency #staffretreat
✈️☁️❤️ One of our favourite parts of logo design is playing with the natural world around us. For the YYJ Airport logo, we took to the skies - an aerial view of the unique YYJ airstrip layout. Our West Coast colour palette was inspired by the ocean, rocks, and trees, symbolizing the colours of Vancouver Island’s unique landscapes - the colours people look forward to visiting, and long to see again. Do you have any fun trips planned leaving out of YYJ? Comment your next travel plan below!
#yyj #logodesignstudio #marketingagency
