Background
Eclipse360 was engaged by the Victoria Airport Authority (VAA) in 2017 for a comprehensive rebrand of Victoria International Airport (YYJ). At the time, the Airport was preparing for a new chapter of growth and expansion – requiring a refreshed brand identity that would better reflect its elevated presence in both domestic and international travel markets.
Working closely with VAA’s management and marketing communications teams, we developed a brand platform that would guide communications across all touchpoints.
Rebrand Deliverables included:
- A new visual identity and logo
- A robust Brand Standards Guide
- Signage strategy for interior and exterior applications
- Brand launch materials and supporting creative assets
This foundational work helped position YYJ as a world-class airport and has supported ongoing initiatives including digital advertising, interior/exterior airport creative, and the YYJ TravelSafe operational campaign launched during the COVID-19 pandemic.
Our collaborative relationship with VAA has continued for several years – culminating most recently in the design and launch of a new YYJ website in 2023.
The Challenge
Victoria Airport Authority engaged Eclipse360 to elevate its digital and brand presence as part of its broader evolution as a gateway to the West Coast. With continued growth in passenger traffic, expanded airline offerings, and an increasingly global audience, YYJ required a website and brand identity that matched its elevated role in the aviation sector.
The existing site was dated, difficult to navigate, and not reflective of the airport’s reputation or service quality. In addition, critical third-party systems such as parking, flight tracking, and forms integration needed to work seamlessly on mobile – where over 65% of users accessed the site.
Beyond digital, YYJ also sought refreshed supporting creative materials including digital screens, terminal signage collateral and wayfinding posters and signs that would unify communications and improve the passenger experience both online and in-terminal.
The Approach
Leveraging our deep knowledge of the YYJ brand and operations, Eclipse360 led a full redesign and development of the website with a user-first, mobile-focused approach, including coordinating a full-scale photo and video shoot to capture new assets to be leveraged for future marketing communications and the new website.
Website key objectives included:
- Minimize the number of clicks to reach top-requested information
- Enhance mobile responsiveness and site performance
- Seamlessly integrate third-party systems for flights, parking, and forms
- Implement WCAG-compliant accessibility features
- Build a scalable WordPress CMS for easy content updates and campaign flexibility
The Solution
User Experience Enhancements
Our team restructured the site to focus on intuitive, task-driven navigation. Enhanced UX ensured users could quickly find information on departures and arrivals, parking availability, on-site services, and travel advisories. A new parking cost estimator and updated flight tracking interface were among the most used features.
Mobile-First Design
Recognizing that a majority of YYJ’s audience accesses the site via mobile, our design and development process prioritized performance and responsiveness on smartphones and tablets.
3rd Party & Accessibility Integration
The new platform incorporates real-time data from flight tracking, a parking cost estimator, and airport forms systems. Accessibility compliance was also a key component, with on-demand accessibility tools for specific features to meet website best practices for all users.
Scalable CMS & Visual Language
Built on WordPress, the site allows internal teams to easily manage content and publish updates with ease. The brand’s new website design – established in the earlier rebrand – was carried through for a consistent experience from web to terminal.
