Eclipse Creative was engaged to conceptualize and create a 2016 campaign for Tourism Vancouver Island. From our briefing, research and brainstorming, the Find Your Element campaign was born. As part of the campaign, we were tasked with conceptualizing, designing and building a new site for Tourism Vancouver Island to launch in conjunction with the other campaign deliverables. Although this site was to start as a campaign microsite, it also had to be designed in a way that it could eventually morph into the primary Tourism Vancouver Island site.
This consumer-focused site was also built in a way that allows Tourism Vancouver Island to sell advertising space throughout the website — from listing ads to display ads, the framework of the site was purposefully and carefully designed to maximize revenue earning opportunities for our client. The result is a beautifully designed and strategically implemented website that both pleases the end user and gives stakeholders the opportunity to engage with the highly targeted consumers interacting with findyourelement.ca