Our strategy was to highlight the region’s unique geographical diversity, all contained within 330 km along the Yellowhead Highway, elevating it to a place of magic and wonder. The target audience of Cultural Explorers and Authentic Experiencers 35+ are not comfort seekers. They prefer to immerse themselves in the places they visit, charting their own course and searching out unique experiences. To captivate this traveler, we developed a campaign that focuses on all the epic regions and activities that can be discovered along the Yellowhead Highway – Your Quest Begins.
Tactics included: Landing page, Facebook display and carousel advertising, Google display, search advertising
