The objective was to position Vancouver Island as a desirable overnight leisure stay destination, and to differentiate Vancouver Island from the rest of BC while still aligning with the Destination BC brand. Our goal was to gather e-mail signs up, promote content engagement and encourage social sharing.
Our identified target market of 45+ Cultural Explorers and Authentic Experiencers, are travelers not vacationers. They are looking for rewarding experiences that engage them, challenge them and leave them feeling restored, inspired and rejuvenated. In other words, they are looking for the perfect travel formula to get them back in their element. It is from this insight that the ‘Find Your Element’ campaign was developed around.
Microsite, Facebook ads, Google display ads, remarketing, search ads, listings sales flat sheet