Tourism Vancouver Island – Find Your Region Quiz


In today’s digital marketing world, data and content are King. For this destination marketing project, our client was looking to find ways of defining their consumers. From a marketing standpoint, when you have more information about the person you are talking too, you have a much greater chance of converting. So, how do you get this information? Our recommendation to the client was to create a promoted microsite that contained a personality quiz. Visitors to the site would answer questions about their personal preferences while on holidays with their answers “assigning” them a region of Vancouver Island. Once completed, the visitor would be assigned a quirky Vancouver Island name and description which they could then share with friends over social media.

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