The Challenge
MBJ Airport needed a modern, mobile-friendly, and accessible website to enhance the traveler experience. Engaging Visuals & Content: High-quality imagery, video, and a vibrant colour palette to reflect MBJ and Jamaica’s culture. Over 75% of users accessed the site via mobile, yet the existing site lacked optimization, intuitive navigation, and accessibility compliance. The goal was to create a visually appealing, functional, and user-friendly website that adhered to WCAG guidelines.
The Approach
Eclipse360, in collaboration with Vortex Software, led the website design phase with a focus on:
- Website Behaviour Analysis: Reviewed analytics to identify key user trends, prioritizing Departures, Arrivals, and Comment Card Survey pages.
- Mobile-First Design: Developed a strategic Site Map with optimized content placement, ensuring faster load times, seamless navigation, and an enhanced experience on smaller screens.
- Engaging Visuals & Content: High-quality imagery, video, and a vibrant colour palette to reflect MBJ and Jamaica’s culture.
- Consistent Branding: Leveraging MBJ Airport’s existing branding for a cohesive visual identity ensuring usability and recognition.
- Enhanced Usability: A video header for engagement, intuitive navigation, and interactive elements like maps and testimonials.
- Accessibility Compliance: WCAG-compliant design, adequate colour contrast, and recommended UserWay.org accessibility plugin.
