When it comes to potential travellers, Tourism Victoria’s target markets (Authentic and Affluent and Aspirational Influencers) both have specific and discerning tastes. With Victoria’s unique proximity to experiences, culture, history and events, as well as its pop of european flare, Victoria is perfectly suited to “deliver”.
For this campaign, we focused on the unique and exceptional offering that Victoria presents to the consumer. For all creative executions we demonstrated that no matter what you seek, Victoria has the unique combination of attractions and experiences to deliver on your expectations and draw you back time and time again.
The campaign creative painted a compelling picture of an ultimate and beautiful experience or offering which was qualified with “Victoria delivers”; driving consumers to the landing page to find out how Victoria delivers on Spring. This campaign spanned online, television, social media as well as print and targeted Seattle, Vancouver and Calgary as the primary markets and Toronto, Edmonton and San Francisco as secondary markets.