To drive an emotional connection to our destination and position Victoria as a desirable destination, adding depth and dimension to the brand. Targeting Vancouver, Calgary, Portland, Seattle, and San Francisco markets during the spring months to drive visits to Victoria.
To build on the relaxed atmosphere that Victoria offers and communicate how much fun you can have here. Building on the four main lifestyle attributes of our target audience: Adventurous, Outdoorsy, Foodie, and a Shopper; we decided to create our own “local speak” for common phrases.
TACTICS
Video ads, Hover to Expand Ads, Facebook Display & Video Ads, Twitter Display & Video Ads, Vine Ads, Native Ads
