Having worked very closely with the City of Langford on their brand development and marketing, a new, more functional website was also an essential piece to the brand. The goal for the new site was to create an online environment that was both visually pleasing and highly functional. Over a six-month period, Eclipse360 worked with Langford to start from the ground up. The process started with a deep analysis of how the existing site was being used (or not used) as well as research into how and what residents wanted in a municipal website. Once behavioural data was analyzed, it was time to look at the content. Content needed to be analyzed, prioritized and optimized for easy consumption by users at all levels so that information required by residents or potential visitors was easily accessible. Considerable testing was done throughout the process while on the creative side, the Eclipse360 team worked to develop a site that was modern and highly visual by utilizing custom video and photography.
