Starlight Investments – Bella Vista Rentals

Brand & Marketing

The Challenge

Starlight Developments needed a fresh brand and marketing strategy for Bella Vista, a new rental community in Central Saanich.

The Goal

Highlight its serene yet convenient lifestyle to attract older singles, couples, and middle-aged families who value nature but also want easy access to the city.

Our Approach

Eclipse360 developed a cohesive brand and marketing plan to showcase Bella Vista:

  • Branding: Elegant visual identity with a calming colour palette and logo.
  • Collateral: Floorplan handouts, brochures, signage, and leasing materials.
  • Website: A mobile-friendly site with interactive maps, floorplans, and imagery.
  • Video: Exterior Drone footage and interior shots to highlight modern amenities.
  • Digital Marketing: Multi-platform campaign across Google Ads, Meta, and Demand Gen with targeted messaging, carousel ads, reels, and short videos.

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