Strategy

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All successful projects start here. Our research, insights and data are critical to developing a solid foundation for your marketing and communications. This strategic thinking is at the core of everything we do and it is what will guide the continued and future success of your business.

Data and research inform the discovery, planning and strategy stages of any project. Through proper analysis of the data, a strategy is developed that reflects the consumer behaviour and guides creative, tactical and media decisions. We’ll work collaboratively with you to define metrics for success and desired conversions before recommending marketing tactics that best meet your objectives.

A few of the services we offer in our strategy department include:

Persona Development
Target Market Identification
Audience Insights & Research
Competitive Analysis
Brand Development & Strategy
Marketing Communications Plans

Digital Marketing
Search Engine
Content Marketing
Social Media
Display Advertising
Email Marketing
Conversion Rate Optimization

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