The Eclipse360 team was very excited to work collaboratively with the Dew Lawn Care team to bring this exciting new project to the Canadian, online marketplace. As a revolutionary product on its own, its online property needed to reflect this cutting edge and innovative look, feel and overall user experience. Eclipse360 completed a robust and in-depth discovery phase to establish web personas for the products and mapped out and tested consumer journeys to ensure consistent and smooth experiences for its users. As a custom-added feature, the developers at Eclipse360 worked with the Google API to create a first-of-its-kind measuring tool that could integrate into the website. This unique tool allowed the user to enter their address and then accurately outline the boundaries of their lawn to calculate the exact square footage. This allowed the Dew Lawn Care team to provide its customers with the precise amount of nutrients and seeds they required. The scope of work for this project also included a marketing strategy and plan as well as full digital and print advertising campaigns to bring the product to the Canadian consumer.
Visit website: getdew.ca
