OBJECTIVES
Promote that the knowledgeable staff combined with the range of products and spa services at Silk Road provides a relaxing, simple one-stop solution for hectic holiday shopping.
STRATEGY
Create a unique seasonal campaign that integrates online and offline tactics to promote holiday gift inspiration and drive in-store foot traffic. Reinforce the underlining notion that Silk Road is a simple one-stop shop for all of your holiday gifts.
TACTICS
App Development, in-store signage, QR codes, transit advertising, online advertising, social media development, print, in-store mobile kiosk
