First West Credit Union collaborated with Eclispe360 on their annual investment campaign targeted primarily at the 45 – 65+ market and secondarily at the younger 30 – 65 market with the goal of getting consumers to book a personal investment meeting where they could learn more about financial planning for their future. The creative strategy included a playful and humorous concept focussing around the concept of ‘home college-ing’ your child, with the intention of driving engagement, tongue-in-cheek personality, but rounding it off with First West expertise.
