When First West Credit Union approached Eclipse360 with a fun concept for their Hustle campaign, we were excited to get on board and explore creative for their digital rollout. We drew on past experiences to produce a visual direction that brought elements of fun, nostalgia, and understanding to the campaign.
The Hustle campaign is all about the day to day grind and honing your skills to reach your goals. Eclipse360 created a visual everyone can relate to… learning a sick dance move by endlessly practicing in your bedroom. We used an 80’s classic, the running man, to interlace just the right amount of nostalgia to connect with the target market. The Eclipse360’s design team translated these visuals into disruptive animated digital ads to roll out over display, social and native campaigns.
The campaign immediately connected with audiences and the engagement rates reflected the excitement. We are very proud of how the campaign developed and are excited to undertake more digital campaigns with our friends at First West.