Eclipse360 was tasked by our long standing client, The Irving K Barber British Columbia Scholarship Society, to create a new name and brand identity. Our aim was to create an identity that not only reflects the evolution of the organization but also the change in times, in a fresh, exciting and creative approach.
After several creative brainstorms with IKB’s committee task force, our team was imparted with a deep understanding of the organization’s priorities and the breadth of scholarships available, including Indigenous-focused and Women in Technology scholarships. Eclipse360 used these incredible resources and data, paired with our creative process, to develop an amazing new brand identity. The results were a beautiful, educational and informative name, logo, website refresh and marketing collateral for the newly named BC Scholarship Society. Our team is so proud to see these brand assets become the cornerstones for the future of the organization.